Marketing Plan and Strategy
Never Start Without Planning! – Marketing Plan as a guide –
As we all know, when it comes to your marketing efforts, every penny counts. Therefore a marketing plan and a good strategy are very crucial for your company. You would never want to waste your time and money resources, without knowing where to spend to get the desired returns. So it would be best if you always started your journey with the right planning.
A good marketing strategy will tell you where to focus and why. What is your brand positioning? Your brand statement? What are you telling your customers? Also, What are your short-term and long-term goals, and objectives? The marketing strategy answers these questions. So, it is a broad explanation of your business and your targets.
A marketing plan, on the other hand, is a detailed plan, which tells you who is your target customer, what to do to reach those customers. Also where you need to invest, how you are going to convey your messages and when is the right time to do it. Briefly, it is a list of actionable items and a calendar to lead you what to do, in line with your strategy.
In the end, reaching the right audience with the right content at the right time is what will take you a step forward in your competition. Therefore, without a strategy and a plan, it is improbable that you will get to where you are aiming to go.
We will help you create your strategy and plan with:
● Customer Segmentation
● SWOT Analysis
● Competition Analysis
● Communication Strategy
● Promotions and Campaign Planning
● Marketing Time-Plan
● Online and Offline Marketing Tools
● Time and Resource Management
● Key Performance Indicators (KPIs)